BBB - Its role and Importance

If you are one of the people who would like to buy things online or any services from any company online/direct, how do you trust them ? There are lot many merchants you can find who promise you best services or deals, but how to choose one and ensure that they are reliable ?

This is the basic point for any merchant and customer relationship to grow up. And BBB can bring a trust worthy relation ship between them.

BBB stands for Better Business Bureau founded in 1912 by a group of private business franchises with a goal of fair and trust worthy marketplace.Many BBB services can be accessed online.

Companies would register with BBB and then add the BBB logo on their website to entrust their customers. BBB would handle the customer complaints with any of the company and try to resolve them in most beneficial manner to both the parties.

However, Note these points before making any deals:

Often, business advertisers fraudulently add the BBB logo on their website.So verify their BBB status before settling the deal.